100 Creative Business Name Ideas for Project Management
Explore 100 creative business name ideas for project management software, agencies, consulting firms, and productivity tools. These names feel organized, professional, and memorable, helping your business attract serious clients.
Quick answer (for search and AI overviews)
This page lists 100 curated Project Management startup names grouped by naming style (for example professional vs. playful). Skim the style sections for patterns you can own on social handles and search results, then validate domains and trademark risk before you incorporate. When you are ready to rank for non-brand queries, use Blogy to publish structured, helpful articles at scale.
Key takeaways for founders
- Match tone to your buyer: enterprise buyers tolerate literal names; consumer apps often win with evocative or playful ones.
- Prefer names that stay legible in URLs, invoices, podcasts, and AI snippets—generative answers often pull short phrases verbatim.
- Pair naming with a content cluster (blog + glossary + comparisons) so Google and AI systems see topical depth beyond a single landing page.
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- 1Syntrix— Syntrix: built for the problem everyone else called unsolvable.
- 2Zenorix— The category needed a rethink. Zenorix is it.
- 3Novovex— Novovex — where bold ideas get the infrastructure they deserve.
- 4Stratrix— Stop patching. Start with Stratrix, built right from the start.
- 5Zentovex— Zentovex: the platform ambitious teams discover after the alternatives disappoint.
20 Professional & Authoritative Project Management startup names
“Syntrix: built for the problem everyone else called unsolvable.”
"Syntrix" is constructed as a category-agnostic coined brand with the phonetic and structural properties that the most valuable startups share: short, invented, globally pronounceable, trademark-clear.
“The category needed a rethink. Zenorix is it.”
The name "Zenorix" is built to lead rather than describe — it creates the category expectation rather than meeting an existing one, which is the naming strategy that defines market-making brands.
“Novovex — where bold ideas get the infrastructure they deserve.”
"Novovex" carries the naming hallmarks of breakout platform brands: abstract enough to expand into adjacent markets, distinctive enough to anchor a premium brand identity from day one.
“Stop patching. Start with Stratrix, built right from the start.”
The coined word "Stratrix" is structured for the modern brand-building context: social handles available, domain registrable, phonetically clean across English, Hindi, and major European languages.
“Zentovex: the platform ambitious teams discover after the alternatives disappoint.”
"Zentovex" reads as a brand that has earned its name — purposeful, considered, and free of the keyword stuffing that signals a brand that's describing rather than differentiating.
“Veloriqa — serious tools for serious operators.”
The construction of "Veloriqa" follows the naming logic of the world's most valuable tech brands: no literal descriptors, no category clichés, just an invented word that becomes synonymous with the thing it does best.
“Smart, scalable, and remarkably unfussy. That's Corrix.”
"Corrix" is engineered for the full brand lifecycle: strong enough for a pitch deck, credible enough for an IPO prospectus, memorable enough for a decade of word-of-mouth referrals.
“Prisixa: where the best version of your business becomes the only version.”
The name "Prisixa" is built for ambitious operators who understand that naming is positioning — and who want a brand mark that works as hard as the team building behind it.
“The gap between good and great closes with Ampliovex.”
"Ampliovex" is constructed as a category-agnostic coined brand with the phonetic and structural properties that the most valuable startups share: short, invented, globally pronounceable, trademark-clear.
“Kuvrix — purpose-built, not retrofitted.”
The name "Kuvrix" is built to lead rather than describe — it creates the category expectation rather than meeting an existing one, which is the naming strategy that defines market-making brands.
“Noviqx: the operating layer your ambition has been waiting for.”
"Noviqx" carries the naming hallmarks of breakout platform brands: abstract enough to expand into adjacent markets, distinctive enough to anchor a premium brand identity from day one.
“Built to last. Designed to lead. That's Pivoiqa.”
The coined word "Pivoiqa" is structured for the modern brand-building context: social handles available, domain registrable, phonetically clean across English, Hindi, and major European languages.
“Morphovex — precision tools for the people driving outcomes, not just reporting them.”
"Morphovex" reads as a brand that has earned its name — purposeful, considered, and free of the keyword stuffing that signals a brand that's describing rather than differentiating.
“Efficiency isn't a feature in Stratixa. It's the foundation.”
The construction of "Stratixa" follows the naming logic of the world's most valuable tech brands: no literal descriptors, no category clichés, just an invented word that becomes synonymous with the thing it does best.
“Primorix: because the market always rewards those who build it right.”
"Primorix" is engineered for the full brand lifecycle: strong enough for a pitch deck, credible enough for an IPO prospectus, memorable enough for a decade of word-of-mouth referrals.
“Agilixa: built for the problem everyone else called unsolvable.”
The name "Agilixa" is built for ambitious operators who understand that naming is positioning — and who want a brand mark that works as hard as the team building behind it.
“The category needed a rethink. Klyrix is it.”
"Klyrix" is constructed as a category-agnostic coined brand with the phonetic and structural properties that the most valuable startups share: short, invented, globally pronounceable, trademark-clear.
“Lumoviq — where bold ideas get the infrastructure they deserve.”
The name "Lumoviq" is built to lead rather than describe — it creates the category expectation rather than meeting an existing one, which is the naming strategy that defines market-making brands.
“Stop patching. Start with Orbixa, built right from the start.”
"Orbixa" carries the naming hallmarks of breakout platform brands: abstract enough to expand into adjacent markets, distinctive enough to anchor a premium brand identity from day one.
“Syntovex: the platform ambitious teams discover after the alternatives disappoint.”
The coined word "Syntovex" is structured for the modern brand-building context: social handles available, domain registrable, phonetically clean across English, Hindi, and major European languages.
20 Playful & Fun Project Management startup names
“Dashpal — serious tools for serious operators.”
"Dashpal" reads as a brand that has earned its name — purposeful, considered, and free of the keyword stuffing that signals a brand that's describing rather than differentiating.
“Smart, scalable, and remarkably unfussy. That's Zipify.”
The construction of "Zipify" follows the naming logic of the world's most valuable tech brands: no literal descriptors, no category clichés, just an invented word that becomes synonymous with the thing it does best.
“Buzzpal: where the best version of your business becomes the only version.”
"Buzzpal" is engineered for the full brand lifecycle: strong enough for a pitch deck, credible enough for an IPO prospectus, memorable enough for a decade of word-of-mouth referrals.
“The gap between good and great closes with Popify.”
The name "Popify" is built for ambitious operators who understand that naming is positioning — and who want a brand mark that works as hard as the team building behind it.
“Zappop — purpose-built, not retrofitted.”
"Zappop" is constructed as a category-agnostic coined brand with the phonetic and structural properties that the most valuable startups share: short, invented, globally pronounceable, trademark-clear.
“Flippop: the operating layer your ambition has been waiting for.”
The name "Flippop" is built to lead rather than describe — it creates the category expectation rather than meeting an existing one, which is the naming strategy that defines market-making brands.
“Built to last. Designed to lead. That's Snapmate.”
"Snapmate" carries the naming hallmarks of breakout platform brands: abstract enough to expand into adjacent markets, distinctive enough to anchor a premium brand identity from day one.
“Dashpop — precision tools for the people driving outcomes, not just reporting them.”
The coined word "Dashpop" is structured for the modern brand-building context: social handles available, domain registrable, phonetically clean across English, Hindi, and major European languages.
“Efficiency isn't a feature in Zipmate. It's the foundation.”
"Zipmate" reads as a brand that has earned its name — purposeful, considered, and free of the keyword stuffing that signals a brand that's describing rather than differentiating.
“Buzzpop: because the market always rewards those who build it right.”
The construction of "Buzzpop" follows the naming logic of the world's most valuable tech brands: no literal descriptors, no category clichés, just an invented word that becomes synonymous with the thing it does best.
“Zapify: built for the problem everyone else called unsolvable.”
"Zapify" is engineered for the full brand lifecycle: strong enough for a pitch deck, credible enough for an IPO prospectus, memorable enough for a decade of word-of-mouth referrals.
“The category needed a rethink. Flipzy is it.”
The name "Flipzy" is built for ambitious operators who understand that naming is positioning — and who want a brand mark that works as hard as the team building behind it.
“Snappal — where bold ideas get the infrastructure they deserve.”
"Snappal" is constructed as a category-agnostic coined brand with the phonetic and structural properties that the most valuable startups share: short, invented, globally pronounceable, trademark-clear.
“Stop patching. Start with Dashify, built right from the start.”
The name "Dashify" is built to lead rather than describe — it creates the category expectation rather than meeting an existing one, which is the naming strategy that defines market-making brands.
“Zippal: the platform ambitious teams discover after the alternatives disappoint.”
"Zippal" carries the naming hallmarks of breakout platform brands: abstract enough to expand into adjacent markets, distinctive enough to anchor a premium brand identity from day one.
“Buzzify — serious tools for serious operators.”
The coined word "Buzzify" is structured for the modern brand-building context: social handles available, domain registrable, phonetically clean across English, Hindi, and major European languages.
“Smart, scalable, and remarkably unfussy. That's Popmate.”
"Popmate" reads as a brand that has earned its name — purposeful, considered, and free of the keyword stuffing that signals a brand that's describing rather than differentiating.
“Zappal: where the best version of your business becomes the only version.”
The construction of "Zappal" follows the naming logic of the world's most valuable tech brands: no literal descriptors, no category clichés, just an invented word that becomes synonymous with the thing it does best.
“The gap between good and great closes with Flipify.”
"Flipify" is engineered for the full brand lifecycle: strong enough for a pitch deck, credible enough for an IPO prospectus, memorable enough for a decade of word-of-mouth referrals.
“Snapify — purpose-built, not retrofitted.”
The name "Snapify" is built for ambitious operators who understand that naming is positioning — and who want a brand mark that works as hard as the team building behind it.
20 Clever & Creative Project Management startup names
“Corrix: the operating layer your ambition has been waiting for.”
"Corrix" is constructed as a category-agnostic coined brand with the phonetic and structural properties that the most valuable startups share: short, invented, globally pronounceable, trademark-clear.
“Built to last. Designed to lead. That's Amplixa.”
The name "Amplixa" is built to lead rather than describe — it creates the category expectation rather than meeting an existing one, which is the naming strategy that defines market-making brands.
“Kuvovex — precision tools for the people driving outcomes, not just reporting them.”
"Kuvovex" carries the naming hallmarks of breakout platform brands: abstract enough to expand into adjacent markets, distinctive enough to anchor a premium brand identity from day one.
“Efficiency isn't a feature in Orbrixa. It's the foundation.”
The coined word "Orbrixa" is structured for the modern brand-building context: social handles available, domain registrable, phonetically clean across English, Hindi, and major European languages.
“Syntiqa: because the market always rewards those who build it right.”
"Syntiqa" reads as a brand that has earned its name — purposeful, considered, and free of the keyword stuffing that signals a brand that's describing rather than differentiating.
“Movixa: built for the problem everyone else called unsolvable.”
The construction of "Movixa" follows the naming logic of the world's most valuable tech brands: no literal descriptors, no category clichés, just an invented word that becomes synonymous with the thing it does best.
“The category needed a rethink. Veltovex is it.”
"Veltovex" is engineered for the full brand lifecycle: strong enough for a pitch deck, credible enough for an IPO prospectus, memorable enough for a decade of word-of-mouth referrals.
“Zentixa — where bold ideas get the infrastructure they deserve.”
The name "Zentixa" is built for ambitious operators who understand that naming is positioning — and who want a brand mark that works as hard as the team building behind it.
“Stop patching. Start with Primiqa, built right from the start.”
"Primiqa" is constructed as a category-agnostic coined brand with the phonetic and structural properties that the most valuable startups share: short, invented, globally pronounceable, trademark-clear.
“Novixa: the platform ambitious teams discover after the alternatives disappoint.”
The name "Novixa" is built to lead rather than describe — it creates the category expectation rather than meeting an existing one, which is the naming strategy that defines market-making brands.
“Corrixa — serious tools for serious operators.”
"Corrixa" carries the naming hallmarks of breakout platform brands: abstract enough to expand into adjacent markets, distinctive enough to anchor a premium brand identity from day one.
“Smart, scalable, and remarkably unfussy. That's Ampliovex.”
The coined word "Ampliovex" is structured for the modern brand-building context: social handles available, domain registrable, phonetically clean across English, Hindi, and major European languages.
“Kuviqa: where the best version of your business becomes the only version.”
"Kuviqa" reads as a brand that has earned its name — purposeful, considered, and free of the keyword stuffing that signals a brand that's describing rather than differentiating.
“The gap between good and great closes with Orbixa.”
The construction of "Orbixa" follows the naming logic of the world's most valuable tech brands: no literal descriptors, no category clichés, just an invented word that becomes synonymous with the thing it does best.
“Syntovex — purpose-built, not retrofitted.”
"Syntovex" is engineered for the full brand lifecycle: strong enough for a pitch deck, credible enough for an IPO prospectus, memorable enough for a decade of word-of-mouth referrals.
“Morvex: the operating layer your ambition has been waiting for.”
The name "Morvex" is built for ambitious operators who understand that naming is positioning — and who want a brand mark that works as hard as the team building behind it.
“Built to last. Designed to lead. That's Veltixa.”
"Veltixa" is constructed as a category-agnostic coined brand with the phonetic and structural properties that the most valuable startups share: short, invented, globally pronounceable, trademark-clear.
“Zentovex — precision tools for the people driving outcomes, not just reporting them.”
The name "Zentovex" is built to lead rather than describe — it creates the category expectation rather than meeting an existing one, which is the naming strategy that defines market-making brands.
“Efficiency isn't a feature in Primrixa. It's the foundation.”
"Primrixa" carries the naming hallmarks of breakout platform brands: abstract enough to expand into adjacent markets, distinctive enough to anchor a premium brand identity from day one.
“Noviqa: because the market always rewards those who build it right.”
The coined word "Noviqa" is structured for the modern brand-building context: social handles available, domain registrable, phonetically clean across English, Hindi, and major European languages.
20 Clear & Descriptive Project Management startup names
“Project Management India: built for the problem everyone else called unsolvable.”
"Project Management India" reads as a brand that has earned its name — purposeful, considered, and free of the keyword stuffing that signals a brand that's describing rather than differentiating.
“The category needed a rethink. Project Management India Online is it.”
The construction of "Project Management India Online" follows the naming logic of the world's most valuable tech brands: no literal descriptors, no category clichés, just an invented word that becomes synonymous with the thing it does best.
“Project Management Online India — where bold ideas get the infrastructure they deserve.”
"Project Management Online India" is engineered for the full brand lifecycle: strong enough for a pitch deck, credible enough for an IPO prospectus, memorable enough for a decade of word-of-mouth referrals.
“Stop patching. Start with Project Management Platform India, built right from the start.”
The name "Project Management Platform India" is built for ambitious operators who understand that naming is positioning — and who want a brand mark that works as hard as the team building behind it.
“Project Management Service India: the platform ambitious teams discover after the alternatives disappoint.”
"Project Management Service India" is constructed as a category-agnostic coined brand with the phonetic and structural properties that the most valuable startups share: short, invented, globally pronounceable, trademark-clear.
“Project Management App India — serious tools for serious operators.”
The name "Project Management App India" is built to lead rather than describe — it creates the category expectation rather than meeting an existing one, which is the naming strategy that defines market-making brands.
“Smart, scalable, and remarkably unfussy. That's Project Management Tool India.”
"Project Management Tool India" carries the naming hallmarks of breakout platform brands: abstract enough to expand into adjacent markets, distinctive enough to anchor a premium brand identity from day one.
“Project Management Solutions India: where the best version of your business becomes the only version.”
The coined word "Project Management Solutions India" is structured for the modern brand-building context: social handles available, domain registrable, phonetically clean across English, Hindi, and major European languages.
“The gap between good and great closes with Project Management Agency India.”
"Project Management Agency India" reads as a brand that has earned its name — purposeful, considered, and free of the keyword stuffing that signals a brand that's describing rather than differentiating.
“Project Management for Business India — purpose-built, not retrofitted.”
The construction of "Project Management for Business India" follows the naming logic of the world's most valuable tech brands: no literal descriptors, no category clichés, just an invented word that becomes synonymous with the thing it does best.
“Project Management for Beginners India: the operating layer your ambition has been waiting for.”
"Project Management for Beginners India" is engineered for the full brand lifecycle: strong enough for a pitch deck, credible enough for an IPO prospectus, memorable enough for a decade of word-of-mouth referrals.
“Built to last. Designed to lead. That's Project Management Near Me India.”
The name "Project Management Near Me India" is built for ambitious operators who understand that naming is positioning — and who want a brand mark that works as hard as the team building behind it.
“Project Management Subscription India — precision tools for the people driving outcomes, not just reporting them.”
"Project Management Subscription India" is constructed as a category-agnostic coined brand with the phonetic and structural properties that the most valuable startups share: short, invented, globally pronounceable, trademark-clear.
“Efficiency isn't a feature in Project Management 2025 India. It's the foundation.”
The name "Project Management 2025 India" is built to lead rather than describe — it creates the category expectation rather than meeting an existing one, which is the naming strategy that defines market-making brands.
“Project Management Community India: because the market always rewards those who build it right.”
"Project Management Community India" carries the naming hallmarks of breakout platform brands: abstract enough to expand into adjacent markets, distinctive enough to anchor a premium brand identity from day one.
“Project Management Course India: built for the problem everyone else called unsolvable.”
The coined word "Project Management Course India" is structured for the modern brand-building context: social handles available, domain registrable, phonetically clean across English, Hindi, and major European languages.
“The category needed a rethink. Project Management Consulting India is it.”
"Project Management Consulting India" reads as a brand that has earned its name — purposeful, considered, and free of the keyword stuffing that signals a brand that's describing rather than differentiating.
“Project Management Analytics India — where bold ideas get the infrastructure they deserve.”
The construction of "Project Management Analytics India" follows the naming logic of the world's most valuable tech brands: no literal descriptors, no category clichés, just an invented word that becomes synonymous with the thing it does best.
“Stop patching. Start with Project Management Reviews India, built right from the start.”
"Project Management Reviews India" is engineered for the full brand lifecycle: strong enough for a pitch deck, credible enough for an IPO prospectus, memorable enough for a decade of word-of-mouth referrals.
“Project Management Marketplace India: the platform ambitious teams discover after the alternatives disappoint.”
The name "Project Management Marketplace India" is built for ambitious operators who understand that naming is positioning — and who want a brand mark that works as hard as the team building behind it.
20 Personal Brand Style Project Management startup names
“Akash Works — serious tools for serious operators.”
"Akash Works" is constructed as a category-agnostic coined brand with the phonetic and structural properties that the most valuable startups share: short, invented, globally pronounceable, trademark-clear.
“Smart, scalable, and remarkably unfussy. That's Bajaj Productivity.”
The name "Bajaj Productivity" is built to lead rather than describe — it creates the category expectation rather than meeting an existing one, which is the naming strategy that defines market-making brands.
“Manish Thakur Flow: where the best version of your business becomes the only version.”
"Manish Thakur Flow" carries the naming hallmarks of breakout platform brands: abstract enough to expand into adjacent markets, distinctive enough to anchor a premium brand identity from day one.
“The gap between good and great closes with Chauhan & Rahul Teams.”
The coined word "Chauhan & Rahul Teams" is structured for the modern brand-building context: social handles available, domain registrable, phonetically clean across English, Hindi, and major European languages.
“Seema Collab — purpose-built, not retrofitted.”
"Seema Collab" reads as a brand that has earned its name — purposeful, considered, and free of the keyword stuffing that signals a brand that's describing rather than differentiating.
“Sinha Works: the operating layer your ambition has been waiting for.”
The construction of "Sinha Works" follows the naming logic of the world's most valuable tech brands: no literal descriptors, no category clichés, just an invented word that becomes synonymous with the thing it does best.
“Built to last. Designed to lead. That's Disha Mishra Productivity.”
"Disha Mishra Productivity" is engineered for the full brand lifecycle: strong enough for a pitch deck, credible enough for an IPO prospectus, memorable enough for a decade of word-of-mouth referrals.
“Hegde & Kajal Flow — precision tools for the people driving outcomes, not just reporting them.”
The name "Hegde & Kajal Flow" is built for ambitious operators who understand that naming is positioning — and who want a brand mark that works as hard as the team building behind it.
“Efficiency isn't a feature in Smita Teams. It's the foundation.”
"Smita Teams" is constructed as a category-agnostic coined brand with the phonetic and structural properties that the most valuable startups share: short, invented, globally pronounceable, trademark-clear.
“Iyer Collab: because the market always rewards those who build it right.”
The name "Iyer Collab" is built to lead rather than describe — it creates the category expectation rather than meeting an existing one, which is the naming strategy that defines market-making brands.
“Dinesh Pillai Works: built for the problem everyone else called unsolvable.”
"Dinesh Pillai Works" carries the naming hallmarks of breakout platform brands: abstract enough to expand into adjacent markets, distinctive enough to anchor a premium brand identity from day one.
“The category needed a rethink. Trivedi & Ankit Productivity is it.”
The coined word "Trivedi & Ankit Productivity" is structured for the modern brand-building context: social handles available, domain registrable, phonetically clean across English, Hindi, and major European languages.
“Karan Flow — where bold ideas get the infrastructure they deserve.”
"Karan Flow" reads as a brand that has earned its name — purposeful, considered, and free of the keyword stuffing that signals a brand that's describing rather than differentiating.
“Stop patching. Start with Subramaniam Teams, built right from the start.”
The construction of "Subramaniam Teams" follows the naming logic of the world's most valuable tech brands: no literal descriptors, no category clichés, just an invented word that becomes synonymous with the thing it does best.
“Rohit Bhat Collab: the platform ambitious teams discover after the alternatives disappoint.”
"Rohit Bhat Collab" is engineered for the full brand lifecycle: strong enough for a pitch deck, credible enough for an IPO prospectus, memorable enough for a decade of word-of-mouth referrals.
“Khanna & Suresh Works — serious tools for serious operators.”
The name "Khanna & Suresh Works" is built for ambitious operators who understand that naming is positioning — and who want a brand mark that works as hard as the team building behind it.
“Smart, scalable, and remarkably unfussy. That's Abhishek Productivity.”
"Abhishek Productivity" is constructed as a category-agnostic coined brand with the phonetic and structural properties that the most valuable startups share: short, invented, globally pronounceable, trademark-clear.
“Menon Flow: where the best version of your business becomes the only version.”
The name "Menon Flow" is built to lead rather than describe — it creates the category expectation rather than meeting an existing one, which is the naming strategy that defines market-making brands.
“The gap between good and great closes with Namrata Ghosh Teams.”
"Namrata Ghosh Teams" carries the naming hallmarks of breakout platform brands: abstract enough to expand into adjacent markets, distinctive enough to anchor a premium brand identity from day one.
“Suri & Vinay Collab — purpose-built, not retrofitted.”
The coined word "Suri & Vinay Collab" is structured for the modern brand-building context: social handles available, domain registrable, phonetically clean across English, Hindi, and major European languages.
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How to choose your Project Management startup name
- 1
Use industry-specific terminology from Project Management only if your target audience is already familiar with it — otherwise stick to universally understood words.
- 2
Avoid overused prefixes like "i" or "e" and focus instead on action-oriented words that describe what your Project Management startup actually does.
- 3
Check for domain availability and social media handles simultaneously — you want @YourStartupName to be available everywhere before you commit.
- 4
Decide whether your name focuses on what your Project Management startup does versus what it helps achieve — your name should clearly reflect that choice.
- 5
Verify your chosen name does not sound too similar to an existing Project Management competitor to avoid trademark conflicts and audience confusion.
Project Management startup name ideas: FAQs
What are good Project Management startup names?
Here are some of the best Project Management startup names: Syntrix, Zenorix, Novovex, Stratrix, Zentovex. These names balance memorability with industry credibility.
What are catchy Project Management startup names?
Catchy Project Management startup names are short, memorable, and evocative. Names in the Playful and Clever categories above tend to be the most memorable and shareable.
What makes a great Project Management startup name?
A great Project Management startup name is easy to pronounce, spell, and remember. It should hint at your value proposition while being distinctive enough to own in a crowded market.
How do I choose a Project Management startup name?
Start by deciding the feeling you want your name to evoke — authority, friendliness, or wit. Then check domain and social handle availability before committing to your final choice.
Should my Project Management startup name include keywords?
Including Project Management-related keywords can improve SEO and make your niche instantly clear. However, purely descriptive names can feel generic — balance clarity with personality for best results.
How do I check if a Project Management startup name is available?
Check domain availability on Namecheap or GoDaddy. Then verify social handles on Instagram, X, and LinkedIn. Finally search the trademark database to confirm no conflicts.
What are creative Project Management startup names?
For creative Project Management startup names, look at the Clever and Playful sections above. These use wordplay, portmanteaus, and unexpected combinations to stand out from the crowd.
How long should a Project Management startup name be?
The sweet spot is 1–2 words and under 12 characters. Shorter names are easier to remember, type, and brand across all platforms. Avoid names that are hard to spell phonetically.
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